Sascha Moeri is the CEO of Carl F. Bucherer. He’s a film buff and his connection to David Leitch resulted in the Carl F. Bucherer watches being worn in John Wick. Since the sequel picks up a few days, it stands to reason that the watch will also appear in John Wick: Chapter 2. The following was said with respect to Keanu:
This was the case for director David Leitch, whom he has followed for a number of years, and who was instrumental in introducing him to Hollywood icon Keanu Reeves. Reeves was completely won over by Sascha Moeri’s personality and his Carl F. Bucherer timepieces. In fact, he even bought one for himself.