The public relationa and marketing campaign for the ARCH Mortorcycle Company, owned by Keanu Reeves and Gard Holinger, appears to be in full swing. The company was officially rolled out with a press release via PRWeb on Wednesday, October 3. The story has been picked up by four sites frequented by motorcycle enthusiasts, MotorcycleUSA, Ultimate Motorcycling, Cyril Huze Post and Dealernews.
As indicated on the press release, Ken Conte from Rise Above Consulting is handling the public relations for the ARCH Motorcycle Company. According to Rise Above Consulting’s website, they are a public relations and marketing agency that focuses on the American V-twin motorcycle industry.