Many thanks to @TribecaFilmFest for tweeting their link!
Mark Blankenship has posted an article on Tribeca Film that looks at the role of the soundtrack and the impact it has on a movie trailer’s impact. In this case he looked at the John Wick trailer and started off by saying:
Starting with a classic rock song immediately lets you know that John Wick has game, and like his vintage car, it communicates that he’s old-school or authentic or whatever you want to call it. But before you can think he’s a geezer—and Keanu Reeves is 50, so that’s a real possibility—the hip-hop/techno beat drops in to keep things modern.
You can read the entire article here.