Simon Pont has posted an article on movie marketing in The Huffington Post. For those interested in the film industry, this is a good read. It discusses the importance of marketing a film correctly and uses examples to make its points. When all is said and done it comes down to:
WHAT to say (message and execution).
WHERE to say it (media).
And WHEN (timing).
John Wick was mentioned among the marketing successes. Link via google alert.