Oscar Campaign?

Pete Hammond has an article on potential contenders for the upcoming Oscars in Deadline. He reports the following about The Neon Demon:

I am told Amazon plans to campaign Nicolas Winding Refn’s box office disappointment The Neon Demon (it debuted in Cannes competition) in Cinematography, Costume Design, Editing, Production Design, Sound Mixing, Visual Effects and for the Sia song “Waving Goodbye,” as well as Cliff Martinez’s score. All of this despite a painful early box office death for Refn’s stylish teen fashion model horror film — not exactly a genre welcomed by your usual Oscar voter. We will see, when push comes to shove, what happens as the real campaign season starts around Labor Day.