Release dates have been set for Generation Um starring Keanu Reeves in the USA and Canada. Current marketing plans include active promotion by Keanu Reeves including a press tour and a social media presence.
In the both the USA and Canada, the film will be available on VOD on April 26, 2013. The DVD will be available for pre-order beginning April 23 and will hit the street on May 28, 2013. The DVD will include extended scenes, Director’s commentary and outtakes.
Marketing will include:
General:
–National PR and media campaigns including press, online, radio advertising and social media engagement
Internet:
–Social media campaign targeting fans of the actors and supported by Keanu Reeves posts and tweets about the film
–Banner ads on top entertainment and trade websites
–Digital campaign with exclusive art, trailer and poster placement on top entertainment and social media sites
Publicity:
–Press tour (Radio, Online, Print) supported by Keanu Reeves
Info is here.
There are some photos here.