Ad Week has a post up on Walmart’s ad for the Super Bowl on February 2, 2020. At the 0:15 mark, Bill (Alex WInter) from Bill and Ted’s Excellent Adventure and Bill and Ted Face the Music makes an appearance. President of Orion, John Hegeman said the following:
“There’s Walmart, which is a universal brand and sort of talks to the everyday person and has a huge footprint and a broad audience. [Bill and Ted] represent the everyday man and also have a broad appeal, so it felt like the perfect match.”
“These guys are representative of this attitude that is right now much needed, which is to be excellent to each other. They’re not rocket scientists. They’re just two good guys who want to make people feel good.”
Alex Winter said the following:
“Bill and Ted has its own funny place in the lexicon of sci-fi. I think they thought it was a fun way to play on the characters and play on time travel and put two characters from different times in,. Bill is an all-American guy. He’s someone who is from the Valley and he’s kind of a representative of a kind of positive side of the American attitude.”