Broadcast Now has a post up on brand supported content. It discusses how brands and producers are joining together to advance project development that generates revenue streams.
Near the end of the article, we learn that one of the first projects is a documentary, Madwoman’s Game, that lists Keanu Reeves as an executive producer
Madwoman’s Game storyline from IMDb:
Follows the journey of a young Latina chess enthusiast, Bianca Mitchell-Avila, as she explores life’s lessons through the lens of the game.
