The Hollywood Reporter has a post up on on-line scams that weaponized celebrity fandoms.
We learn this from the article:
A math grad from Columbia who did a brief stint designing box office algorithms at CAA and then ran an AI company, Arrigoni is the CEO of a 3-year-old company called Loti. The real Keanu Reeves pays Loti a few thousand dollars a month to find his imitators and to get companies like TikTok and Meta, which owns Facebook and Instagram, to shut them down.
Big frickin’ deal, too little too late. And he needs to protect his fans from the a$$wipe and her band of monkeys who bully fans that don’t buy into the horse manure they’re trying to sell.