Deadline is reporting that Liongate has created a new distribution arm, Liongate Premiere, that will be responsible for approximately 15 releases a year that will be specifically targeting young theater audiences and digital outlets. The article says the following:
The new label, part of the company’s diversification effort, will incorporate Lionsgate and Summit Entertainment titles and then specialize in “innovative multiplatform and other release strategies” to reach “affinity audiences with branded content and targeted marketing.”
The new label will kick off this fall and lists Knock Knock among their titles.
It is not clear from the article if their theatrical releases will precede the release to the digital outlets or they will happen simultaneously. If it is the latter scenario, I do not view this as good news, especially for those of us who were looking forward to seeing Knock Knock on the big screen.
Update: Coming Soon has more details in their piece on Liongate Premiere. Thanks l!