Looky Here – Controversial Marketing & Other Observations

Many thanks to a reader for this article.

SEO Pressor has a blog post up on controversial marketing. It is an interesting read and couples nicely with the article on doing PR on the cheap that I covered here.

Some of the points that play into the PR strategy we are seeing from ‘she-who-shall-not-be-named’ are highlighted below.

  • Controversial topics or in this case false narratives are not random coincidences. They are MANUFACTURED!
  • Further, there is intent behind the manufactured false narrative.
  • One of the involved parties will benefit from the false narrative – in this case, by drawing attention to herself, her causes, and the crap she peddles.
  • Between digital media sites such as tabloids/gossip sites and various social media sites such as instagram, twitter and facebook to name a few, the marketing possibilities are endless. Even better, many are free and can be done anonymously hiding behind “sources” or “insiders”.
  • This strategy results in the false narrative going viral resulting in large-scale spread of the story in a short period of time. Both commentators, i.e. writers, and commenters, i.e. fans, look to weigh in on the narrative.The writers are willing participants as their click-bait stories draw readers to their sites which generates revenue.

Observations & Patterns

  • ‘She-who-shall-not-be-named’ may be known in her own little art world niche but on a national level she has little recognition. Her claim to fame is to ride the coat tails of a well known and well liked A-lister.
  • An article pushing her false narrative centered on said A-lister appears when she has product to move. That article is perpetuated by a series of riffs on the same article to keep the story going. In most cases, the originating article is attributed to a source or insider. If you look closely, the article usually includes a photo that came directly from her IG page. There are several possibilities here – she is the source and sends the story to the muck rack hack writing the story (generating revenue for herself) – or the muck rack hacks are trolling her IG account looking for photos to write about – or some combination of the two.
  • I speak only for myself, but none of the muck rack hacks give a rat’s rear-end about ‘she-who-shall-not-be-named’. No one is going to click on a story solely about her. But they will click on a story that mentions a well known A-lister, especially when he is coming off of a banner year. Said stories focus on him and a bunch of garbage surrounding a non-existent relationship but not her craft – enough said.
  • We saw a rash of these articles when Marfa was scheduled for April. Additional cycles of articles appeared when she was hawking her caged logo prints that looked like a fifth grader made them, her cheap looking necklaces that looked like they were straight out of Claire’s Boutique and most recently her current batch of books that need to be moved.
  • Expect more of these types of BS articles as her desperation for recognition grows with Marfa on the horizon in August and any other pieces of crap she needs to peddle. If her career were soaring on its own merits, she would not be going to these lengths – in other words she is a mediocre artist at best and she is nothing with out the connection to him.

Note: There is not going to be legal action on riff articles that attribute the info to sources or insiders. Cheryl’s statement with respect to the OK USA article was very specific.

  1. The statement said everything in the article was false. Cheryl did NOT cherry pick some things in the OK USA article as being true and some false – she said that ALL were FALSE.
  2. Legal action was threatened if anyone attributed comments to them, meaning KR or Cheryl. The OK USA article attributed comments directly to Keanu.

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